PRIMEtime

Television channel
PRIMEtime
CountryMalaysia
Broadcast areaMalaysia
Programming
Language(s)English
Picture format16:9 HDTV
Ownership
OwnerAstro, Measat Broadcast Network Systems
History
Launched15 September 2021; 2 years ago (2021-09-15)
ReplacedHello HD
Kix
Closed4 September 2023; 8 months ago (2023-09-04)
Replaced byShowcase

PRIMEtime was a 24-hour English-language pay television channel in Malaysia owned by Astro. The channel airs general entertainment programmes with content primarily on canned shows from the United States.[1][2]

Alongside its sister channel Showcase Movies, BOO, EGG Network and TA-DAA!, it made its official launch on 15 September 2021 in a response to the closure of the Disney/Fox channels in Southeast Asian region on 1 October 2021 which replaced Kix which ceased broadcasting on 1 July 2022.

Programming

The channel has a line-up of programmes primarily from Paramount Global Distribution Group, Sony Pictures Television and NBCUniversal, in addition to locally-produced English programmes and from Astro's Go Shop block.

Current Programs

  • Evil
  • Magnum P.I.
  • Chicago Fire
  • Chicago P.D.
  • Chicago Med
  • Chucky
  • Young Rock
  • Law & Order: Special Victims Unit
  • Rachael Ray
  • Transplant
  • Private Eyes
  • Survivor
  • Nazli
  • Magnificent Century
  • Celebrity Wheel of Fortune
  • Burden of Truth
  • Nancy Drew
  • Mary Kills People

Former Programs

  • Tell Me a Story
  • Four Weddings and a Funeral
  • The Magicians
  • A Discovery of Witches
  • Punky Brewster
  • Ordinary Joe
  • S.W.A.T. (Moved to AXN Asia)
  • Kids Say the Darnest Things
  • The Affair
  • Saved by the Bell
  • The Game: Towards Zero
  • What in The Malaysia?
  • Travel For Love
  • Star Vs Food Malaysia
  • Best.Ever
  • Who Wants to Be a Millionaire (Revival 2020)
  • Keeping Up with the Kardashians
  • Why Women Kill
  • The Royals Revealed
  • The Night Shift
  • Girls5eva
  • Into The Dark
  • Riviera

Astro Originals

  • Kuasa (Drama)
  • Histeria The Series
  • Murder By Moonlight
  • One Cent Thief (Also aired on Astro Ria, Astro Vinmeen HD & Astro Shuang Xing)
  • Kudeta (Also aired on Astro Ria)

References

  1. ^ "Astro umum seleksi kandungan segar dengan saluran baharu". Astro Awani (in Malay). 15 September 2021.
  2. ^ Mangeshkar, Latha (18 September 2021). "Astro Refreshes Content Line Up with New Channels". Lowyat.net.
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