Megan Letter

YouTube personality

  • MeganPlays
Years active2014–present

Megan Letter is an American YouTuber primarily known for her Roblox videos on her YouTube channel, MeganPlays.[1] Prior to YouTube, Letter studied graphic design in college.[2] In mid 2020, Letter and her husband Zach launched a game studio called Wonder Works and is currently the President of the studio.[3][4] Letter also runs an online store, Stay Peachy.[1]

Careers

YouTube

In 2018, Letter was relatively unknown. At the time, she was making content on The Sims.[1] After switching to Roblox after being unable to pay bills, she rapidly began gaining popularity under the stage name of "Megan Plays".[3] As of April 2021, Letter was getting 40 million monthly views and had more than three million subscribers on her channel, MeganPlays.[1] She is most known for making Adopt Me! videos, and formerly on the Roblox game Royale High.[5]

Wonder Works

Wonder Works
Logo used since 2021
Company typeGame development
IndustryGaming, Entertainment
FoundedMay 2020 (as a Roblox Group)
November 19, 2020; 3 years ago (2020-11-19) (as a company)
FounderMegan Letter and Zach Letter
Headquarters
Arlington, Texas
,
United States
Key people
  • Megan Letter (President)
[4]
  • Zach Letter (CEO)
[4]
  • Joshua Mixon (Director of Operations)
[4]
  • Daniel Kolman (Creative Director)
[4]
OwnerZach Letter
Number of employees
  • 70 (2022)
Websitewonderworks.gg

In 2020, Letter and her husband Zach created a Roblox game studio called Wonder Works (also known as Wonder Works Studio).[1] One of the reasons is because Letter wanted more control over her content.[6] Wonder Works also chose Roblox over Steam because most of her online followers already have Roblox installed on their device.[6] Their first release was Overlook Bay, where you can adopt a pet, build a house and explore the city.[1][5] Overlook Bay has been played more than 160 million times.[1] The studio has also released another game called Traitor, and many other games.[3]

See also

  • List of YouTubers
  • Roblox
  • Adopt Me!

References

  1. ^ a b c d e f g "Roblox Queen MeganPlays Is Making Millions With a Blocky Digital Empire". Bloomberg.com. April 27, 2021. Retrieved April 30, 2021.
  2. ^ "Exclusive: How YouTuber MeganPlays turned Roblox videos into a million-dollar business". www.businessofbusiness.com. April 29, 2021. Retrieved May 16, 2021.
  3. ^ a b c Stubbs, Mike. "How 'Roblox' Star MeganPlays Diversified Her Business To Bring In Millions". Forbes. Retrieved April 30, 2021.
  4. ^ a b c d e "Careers I Wonder Works Studio". wonderworks.gg.[permanent dead link]
  5. ^ a b "Roblox Goes Public — What's Roblox? Ask Anyone With Kids". NPR.org. Retrieved April 30, 2021.
  6. ^ a b "Roblox content creator MeganPlays on the platform's popularity". CNBC. March 10, 2021. Retrieved May 4, 2021.
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Roblox Corporation
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